this post was submitted on 16 Apr 2025
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LG TVs’ integrated ads get more personal with tech that analyzes viewer emotions (arstechnica.com)
submitted 6 days ago by CatZoomies@lemmy.world to c/technology@lemmy.world
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[–] tal@lemmy.today 5 points 6 days ago* (last edited 6 days ago)

LG TVs will soon leverage an AI model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. The company plans to incorporate a partner company’s AI tech into its TV software in order to interpret psychological factors impacting a viewer, such as personal interests, personality traits, and lifestyle choices. The aim is to show LG webOS users ads that will emotionally impact them.

“As viewers engage with content, ZenVision's understanding of a consumer grows deeper, and our... segmentation continually evolves to optimize predictions,” the ZenVision website says.

Going beyond ads, if you start training AIs on human preference based on mass-harvested emotional data, I imagine that you can optimize output quite considerably. Like, say I have facial recognition being converted to emotional response data, maybe something like smartwatch pulse data, some other stuff, and I go train an AI to try to produce a given emotional output in a viewer. I bet that they can do a pretty good job of that. Like, maybe how to piss people off at a target in political campaigns, build an AI that has a potent ability to emotionally-manipulate and flirt with humans, or ensure that interest doesn't waver in television content by determining at what points people have less interest.