this post was submitted on 16 Apr 2025
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Average spending is not a good metric for addictive behaviors - spending/consumption tends to be extremely concentrated in a small fraction. My go-to example for this is alcohol where, in the US, 10 drinks/week is the population average, but also enough to get you into the "top 10%" or "heavy drinker" bin, where the average consumption of that bin is 74 drinks/week. In both alcohol and gacha, a huge fraction of the population don't pay anything.
I mean, even if the article's $30/month average spend is entirely within their 20% "problem" spenders, it would only be $150, but it's a little easier (for me) to see where $150/month gacha habit could be a problem for young people already on the financial edge. Not the fundamental problem that skyrocketing rent and stagnant wages are, but more in the last-straw sense.