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yeah, they have really fucked themselves up pretty good.
I remember ~10 years ago when they made this massive reorientation/redevelopment investment to have a grocery store and become the "elevated" Walmart. it seemed real weird to me. I get the appeal of the one stop shop for sure, but that shit worked for Walmart because they brought it to communities and built their logistical chain over time. groceries are a logistical nightmare of perishables and have a fuck ton of waste... which is why just a few retailers completely own the US and mostly stick to their own territories, which they lord over.
the whole benefit of the one stop shop though is the cost/time investment... which target isn't saving the shopper money, the quality improvement is negligible or non existent for many items... its not like some urban lib is gonna brag to their consumer cohort about their Target granola purchases the way they would if it were Trader Joe's or Whole Foods.
its like target tried to be everything to everyone and became nothing to anyone. which totally fits with the decision to reverse DEI initiatives. like damn, how perversely on-brand.
I'm sure the C-level execs will continue to bank mad cash while thousands of red shirts who didn't make any of these decisions are laid off. what a system.