this post was submitted on 04 Apr 2025
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Also most of Nintendo’s target audience has no idea that the Steam Deck exists. Like if a kid asks their parents for a Switch 2 the parents aren’t going to suggest the Steam Deck since they don’t know what it is. Nintendo does a shit ton of traditional advertising, the Nintendo brand has an enormous mind share among the general audience. The mind share for Steam is almost non existent outside of PC gamers.
And many kids I know who play PC games don’t even have Steam installed. Since they only play Roblox and Fortnite on their PC. Nintendo is not competing with the Steam Deck. Their real competition is Apple and Android because of Fortnite, Roblox and TikTok.