this post was submitted on 03 Apr 2025
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More proof Rainbow Capitalism was a lie/ad campaign to take more money from queers.
I wish I could rub this in the face of every cishet who said Rainbow Capitalism was actual progress.
(For reference: I am cishet, but have family & friends in the LGBTQ+ community and consider myself an ally.) Usually just lurk, but I feel you so badly.
I've been saying it forever as well. They're spending millions, to specifically target/advertise/appeal to the community... out of the goodness of their hearts? Right.
Then as soon as its "over", the facade drops and its on to the next big event/target market. Rinse and repeat.
As a cishet I saw it what was as soon as they started it. It was about 10-15 years ago. It was sleazy then, and it's sleazy now. They are just trying to milk the population as much as they can. They don't give two fucks about inclusiveness or equality. They know a large portion of Americans want equality. So it's a cash cow.
Haha absolutely, I'm also one of the people who always said all this rainbow and green washing is bullshit. As if they ever cared for anything.
Capitalism has no values, except for one: shareholder value. Yesterday they help sending people to concentration camps, today they help saving the world and increasing diversity, yeah, totally convincing.
There is one thing to rely on with capitalism - if you convince people you can make good money with it or it is good for the brand, they will jump onto it and squeeze the shit out of it. An abstract, amoral force, made from a large number of concrete shitty people.
I mean, in the past companies wouldn't be caught dead associating with LGBTQ+ people, let alone take their money. Now LGBTQ+ is acceptable enough for predatory advertising so...idk progress from like a fucked up capitalist perspective I guess?
Rainbow line must go up