this post was submitted on 22 Nov 2023
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Piracy: ꜱᴀɪʟ ᴛʜᴇ ʜɪɢʜ ꜱᴇᴀꜱ
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Dark patterns are the bane of my existence.
My job has them for when people try to cancel services and I've been fighting like hell to get rid of them. But business is worried if people can cancel super easy, they'll do it. It's like they forget we have an actual quality product that people want to have. It ends up looking like an abusive relationship when a customer tries to leave. It takes one click to add service, but it takes a phone call and a transfer and a sales pitch, and then finally a scheduled deactivation at the start of your next bill cycle because God forbid we give you some money back.
I'm the exact type of customer who avoids businesses that do shit like this. And I'm not alone. If you make it 10 times harder to drop a service than you do to add a service, you should go fuck yourself. Gym memberships, monthly subscriptions, recurring monthly shipments with auto billing. Never sign up to this stuff without knowing what you need to do to deactivate. Or sign up with a preloaded visa gift card and a 10 minute email so you can just shut everything off when you leave and they can keep their bullshit account.
I had a friend that subscribed to a meal plan service but it required a phone call to cancel. Instead, before each shipment, he would search for the company on Google, click the sponsored ad and then proceed to delay shipment from their account page. He did this for years to ensure it cost them money for not offering an easy cancellation path until they eventually did so.
I had to cancel my gym membership because my laziness took over, let's be honest. I called expecting a huge battle and prepared for a trek. I said "Hi, my name is Bread. I would like to cancel my gym membership." They said okay and immediately hung up. No new bill the next month.
A bit rude, but I won't argue with results. Straight to the point.
The entire “pOePle wIlL CAncEl if itS Ez tho” mentality is the same as “if you don’t keep people in the office at their desk and monitor them, they won’t get work done.”
All it did was force others to adopt the same practice and now no one can’t get out of anything smoothly. Maybe 1 out of 10 as a delete button. And even then, that’s just account deletion on the front end. Nothing about all the data they have stored.
flips water bottle
Drake no : customer value proposition
Drake yes : customer chains
Customers obviously don't understand the value we provide them, so we must force them to continue to use and pay for our services. They get a once in a lifetime opportunity to understand just how valuable our services are. If they still don't understand, they merely didn't see the light yet, and must continue to pay and use our services.
"Look, it's a matter of trust. If your service isn't trustworthy, keep your customers hostage."
Explain it like that, maybe it clicks.