this post was submitted on 16 Mar 2025
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Leaked Apple meeting shows how dire the Siri situation really is (www.theverge.com)
submitted 20 hours ago by Xatolos@reddthat.com to c/technology@lemmy.world
48 comments fedilink hide all child comments
 
  • Apple's progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
  • At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as "ugly."
  • Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
  • Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple's marketing division over showcasing incomplete features.
  • Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
  • Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
  • Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.
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[–] baggachipz@sh.itjust.works 24 points 19 hours ago (2 children)

That’s always been their MO though. Take a recent innovation, and implement it better. That always means it’s later than tech from other places, but they get it “right”. Yes, I know that’s subjective.

In the case of AI, they scrambled to announce the feature with barely any work done on it. Had they kept mum about Apple Intelligence features for a year or so and then revealed, that would be the Apple way.

[–] nickwitha_k@lemmy.sdf.org 2 points 1 hour ago

It probably doesn't help that the tech in question, LLMs, are kinda shit, to put it plainly. You meant the shiniest, most polished turd and it's still just a turd. They are interesting and can be neat to play with but, they lack practical applications where cost to run them actually makes sense and benefits humanity. The iPod shuffle was more impactful, when measuring positive impact on people's lives.

[–] corsicanguppy@lemmy.ca 1 points 9 hours ago

Take a recent innovation, and implement it better.

Ah, the mad rush to be Second Place.