this post was submitted on 16 Mar 2025
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Leaked Apple meeting shows how dire the Siri situation really is (www.theverge.com)
submitted 20 hours ago by Xatolos@reddthat.com to c/technology@lemmy.world
48 comments fedilink hide all child comments
 
  • Apple's progress with Siri and artificial intelligence has been slow, and features promised in June remain delayed.
  • At a Siri team meeting, senior director Robby Walker acknowledged the frustration within the team, describing the delays as "ugly."
  • Features like Siri understanding personal context and taking action based on a user’s screen are still not ready and may not make it into iOS 19.
  • Challenges include quality issues that caused these features to malfunction up to a third of the time and conflicts with Apple's marketing division over showcasing incomplete features.
  • Apple has withdrawn related advertisements and added disclaimers on its website, citing extended development times.
  • Senior executives, including Craig Federighi and John Giannandrea, are reportedly taking personal accountability for the delays.
  • Walker emphasized that the team’s work is impressive and that the delayed features will be released once they meet Apple’s standards.
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[–] Oisteink@feddit.nl 44 points 20 hours ago (2 children)

How is this bad news? Dire situation?? They are not where they want to be with this “feature” so they delay it. Sounds like a smart move. Probably second best option to just dropping it

[–] Xatolos@reddthat.com 33 points 19 hours ago (1 children)

Biggest issue is they had a huge marketing campaign based on all these things Apple Intelligence could do, with dates saying when it will come and that you needed to buy the newest iPhone for them to happen. Those dates have come and gone and still no signs of it. If the next iPhone comes out and they still haven't released it, they risk a huge lawsuit of mis-advertising. It doesn't matter whether users use the feature or not, it was advertised, and very directly.

Normally, Apple is cautious/careful how they phrase things about their devices so they could back away if something doesn't go right or doesn't do what was suggested/implied. But they can't this time.

[–] homesweethomeMrL@lemmy.world 8 points 17 hours ago

Everyone who cheer-led the AI garbage trucks moved up in the world. Across the board. All over ther world.

Turns out they were very, very wrong and quite stupid.

Now Apple (and everyone else) has to roll all that back and try to save face.

[–] homesweethomeMrL@lemmy.world 8 points 17 hours ago

Exactly. I thought the article was going to be about how they've been shoe-horning "Apple Intelligence" into recent updates, which everyone turns off immediately. Instead it's:

The company has officially delayed features first promised last June intended to modernize Siri and give Apple a much-needed boost in the AI race.

HA! First of all the "AI race" is an ass-grabbing competition between insane corporate overlords who can't wait to burn another hundred billion on something that doesnt' work.

Secondly, last June was still in the bubble of AI hype when everyone and their dog was forced to comment on it ortherwise the idiot herds would affect stock price.

Thirdly, this isn't about Apple not getting something to work, this is about Apple understanding what an abysmal shitshow the generative AI functionality is, and trying to land the plane before anything else catches fire.

Ridiculous.