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Where have all the users gone? How Google's actions could degrade the open internet and what publishers can do to stop it. (www.thecurrent.com)

submitted 1 year ago by sanqueue@lemmy.world to c/technology@lemmy.world

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[–] captainastronaut@seattlelunarsociety.org 27 points 1 year ago (2 children)

The Current is owned and operated by TradeDesk, the largest ad platform outside of Google. UID2 is their own initiative. So to say this article is biased is… mild.

[–] snowe@programming.dev 12 points 1 year ago

Thanks for the context. You can really tell by reading it too, they’re clearly trying to make it sound like companies can’t exist without tracking users, absolutely batshit insane.

[–] brsrklf@jlai.lu 4 points 1 year ago

Well that certainly explains why they want people to believe tracking users is an absolute necessity for advertisers.