Article for context:https://www.theverge.com/2023/9/12/23870522/iphone-15-pro-max-thread-smartphones (Ik that I am talking about multiple companies when I refer to android companies but many singular companies make more innovations in the phone space compared to apple)
That's pretty easy, because they're marketed by apple and support is built into all ios devices.
Whereas Tile is a third party company and had to hoist their network onto iphones.
It's a common pattern in big tech and part of why it's near impossible for any independent company to get anywhere in the industry