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How does social media generate revenue? (lemmy.world)

submitted 1 week ago by pointnull@lemmy.world to c/asklemmy@lemmy.ml

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What do people who own social media platforms gain from it and how? Where do they get the revenue from? I know that ads make up some part of it but is the revenue generated from ads enough?

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[–] DragonsInARoom@lemmy.world 6 points 1 week ago

Attention. Ads are shown to the viewer, engagement with content tracks your likes and dislikes to sell to data brokers, inpost sponsors let the creator make money directly same with affiliate links, engaging with creators on multiple plstforms.