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How does social media generate revenue? (lemmy.world)

submitted 1 week ago by pointnull@lemmy.world to c/asklemmy@lemmy.ml

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What do people who own social media platforms gain from it and how? Where do they get the revenue from? I know that ads make up some part of it but is the revenue generated from ads enough?

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[–] dan@upvote.au 1 points 1 week ago

Around 97% of Meta's revenue is from ads. The rest of the revenue is mainly from things like Meta Quest headsets, fees from Facebook Marketplace (for orders that are shipped), etc.

Meta is a public company so all this data is public. See slide #4 in the earnings presentation here: https://investor.atmeta.com/investor-events/event-details/2025/Q4-2024-Earnings-Call/default.aspx