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Probably a coincidence and/or got some scoop from Meta specifically.
Or it's important to the media companies to not alienate Microsoft because of reasons.
I mean, it's very strange. Open Ai is the obvious loser on this, not Facebook. Obviously Microsoft doesn't want the press reminding people of alternatives to the big tech models.
I mean there's been a lot of news about DeepSeek in the past few days, but very little has been said regarding how this impacts the company that's most affected by this development.