this post was submitted on 27 Jan 2025
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chapotraphouse

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[โ€“] The_sleepy_woke_dialectic@hexbear.net 25 points 3 days ago (1 children)

14 of them between the years 1981-1987

As American milk consumption continued to dip throughout the 1980s, the billion-dollar dairy industry was at risk of collapsing. Desperate, the United States government hired top-tier marketing agencies and experts to run campaigns to increase milk demand. This birthed the famous Got Milk? advertisements

[โ€“] merthyr1831@lemmy.ml 5 points 3 days ago

It also led to stuffed crust pizza and cheese caves to inflate demand for dairy lmao. I bet the use of powdered milk in most foods is actually redundant and just a result of that lobbying