this post was submitted on 17 Jan 2025
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Cybersecurity

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[–] rumba@lemmy.zip 6 points 1 day ago (1 children)

FTA, that TA linked to as it's source

The hackers said they have stolen a massive amount of data, including customer lists, information on the broader industry, and even location data harvested from smartphones which show peoples’ precise movements, and they are threatening to publish the data publicly.

They claim to have precise loc data, unless that's not what you meant

[–] homesweethomeMrL@lemmy.world 7 points 1 day ago (1 children)

This data is harvested from apps rather than the phones themselves, as EFF explains, “each time you see a targeted ad, your personal information is exposed to thousands of advertisers and data brokers through a process called real-time bidding’ (RTB). This process does more than deliver ads—it fuels government surveillance, poses national security risks, and gives data brokers easy access to your online activity. RTB might be the most privacy-invasive surveillance system that you’ve never heard of.”

[–] rumba@lemmy.zip 5 points 1 day ago (1 children)

apps rather than the phones themselves,

In this case, they took it from a marketing agency, who collected it from apps, who got it from the phones.

The "app" adds location services as a permission requirement. Then they add the API for the advertiser. When they app runs, it calls the API which gathers location data.

So you'd think you can just disable location services for the app.

But what happens when they end up stealing it from Waze, or Tile, or Apple. What happens when google just sells it to people?

The only reasonable option is to turn it off at the phone level. But even then, aGPS knows. Your Carrier knows.

To stop this from being a thing, it needs to be done from the ground up with a privacy respecting OS run by a privacy respecting company, serviced by a privacy respecting server.

so basically never.

[–] homesweethomeMrL@lemmy.world 3 points 1 day ago (1 children)

But what happens when they end up stealing it from Waze, or Tile, or Apple. What happens when google just sells it to people?

Indeed.

To stop this from being a thing, it needs to be done from the ground up with a privacy respecting OS run by a privacy respecting company, serviced by a privacy respecting server.

Same as it ever was.

[–] boonhet@lemm.ee 1 points 4 hours ago

Google, Apple, etc selling the data is actually unlikely. They don't want other advertisers data to be as competitive as their own.

The smaller players though, get more profit selling data because they'll never compete with the giants on the targeted ads front.