this post was submitted on 15 Jan 2025
229 points (91.9% liked)

Technology

60604 readers
5793 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
[–] Objection@lemmy.ml 7 points 3 days ago* (last edited 3 days ago)

It's actually just a funny coincidence, though it's funny when people freak out about it. Mao's "little red book" is written 红宝书, while the app is 小红书, so the connection is only really there in English. Red is a reference to two institutions the creator was involved with, Stanford Business School and Bain & Company, both of which use red as their main color (I imagine the general association of red with good luck may have factored in as well). As for note vs book, I mean, a notebook is a "little book," and note is short for notebook (e.g. Death Note).

If you actually look at the app and what gets posted there and what doesn't, it's pretty silly to assume it's a reference. It was originally called "Hong Kong Shopping Guide" and was targeted towards tourists, the userbase skews female and relatively well off. It's like Instagram, there's lots of cat posts and the the like, lots of fashion, I've come across some pretty impressive furries, and it's even got a decent sized queer community, particularly popular with lesbians.

Even if it were an intentional reference to Mao's book, like, so what? The users are the ones putting out content and they're just regular people. Not everything is some sinister plot.