Oh. 
this post was submitted on 29 Dec 2024
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chapotraphouse
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Hims making a 2nd brand called Hers is the final boss of gendered marketing, beyond parody.
To be fair hims has dick pills and hers has vagina things.
That's kind of what I meant thought, like oh well at first we thought we were only targeting ~50% of the market, but now we realize we're missing out on the other ~50% so we're doing hers, they could have just not named it hims in the first place and avoided making a hers
They probably didn't plan on branching out past dick pills.
They made a dick pills company and later realized it was working.
That seems like justified albeit not trans friendly gendered marketing. It's a step