News
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"We" didn't do this. News outlets are not elected. Cable news was packaged and proselytized in the 80's and advertising revenue has never let it go away. Lazy political campaigns glommed onto a captive audience and continually underfunded grass roots organization for media buys. That became it's own industry and here we are.
However, at no point were any of these decisions made by the population at large. We didn't all get together and collectively decide, hey let's really fuck up our media diet and incentivize our most reactive take on an issue to further politicize the holidays and vaccines. This was done to us. It'll take a lot of work to undo, if it ever gets undone.
I think it's just part of the US return to its roots as it's post WW2 advantages are beginning to wane.
The American population bought American exceptionalism hook line and sinker so it's going to be a bit of an adjustment.
The "return" of yellow journalism is just part of the trend as the modern US returns to its late 1800s roots.
Yellow journalism, specifically the USS Maine and Pulizer and Hearst don't really factor into the 24hr news cycle. They absolutely factor into how the news has always been a tool for the wealthy to shape and alter public opinion. However that's been a problem since the stratification of wealth. You can go all the way back to cuneiform tablets to show this. It's human nature.
https://www.museum.ie/en-IE/Collections-Research/Collection/Documentation-Discoveries/Artefact/Cuneiform-Tablets-the-Genesis-of-Documentation/1ba0af04-af97-4b68-b9c1-4cc40946a3b0
Seriously. Fuck Ted Turner for lots of reasons, but in this case specifically for inventing the idea of 24 hour cable news.