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YouTube's plan backfires, people are installing better ad blockers (www.androidauthority.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

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YouTube's plan backfires, people are installing better ad blockers::People are installing and uninstalling ad blockers in record high numbers as a result of YouTube's anti-ad blocking efforts.

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[–] fubo@lemmy.world 25 points 1 year ago (1 children)

The only way seeing an ad is beneficial is if you click on it

This is not really true anymore, though it once was. Most web ads are served on a "cost per impression" basis, not "cost per click". Even classic AdSense is moving to CPM rather than CPC, and Google AdX (which serves big brand ads) already was, as with the old DoubleClick.

[–] Tuggles@lemmy.world 1 points 1 year ago

TIL, interesting, thank you for explaining!