this post was submitted on 14 Dec 2024
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We won't have a competitor until people start posting shit elsewhere and people won't start posting shit elsewhere until we have a competitor with a solid user base.
It's a catch-22. I don't disagree with you here but I also don't see a good answer. Companies are going to post their news where an audience exists for that news and I have a hard time saying that that is wrong for them to do.
Under pre-computer conditions, ideally a competitor would disrupt the market with some novel cost saving technique, more efficient processes, or some other way to stand out from the crowd and claw consumers away from the Big Thing.
Unfortunately, nowadays with computer stuff, it's virtually impossible to build new or novel features that the Big Thing can't immediately (or very quickly) copy and implement before the little guy can meaningfully establish themselves.
At this point... it comes down to the people. Nebula popped off not because they had a rad new feature or player, but because they had a certain target audience where those types of creators were releasing content there first, well before posting on YouTube. Same for Dropout. And because both of those endeavors aren't subject to the same business model pressures as YouTube, they're liable to only get better over time.
I don't know how you do a social media site with that strategy though. Lemmy is the best I've experienced, but even this isn't without its drawbacks.