this post was submitted on 08 Dec 2024
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[–] mox@lemmy.sdf.org 36 points 2 weeks ago (3 children)

You might find Edward Bernays and his impact on advertising interesting.

One of the numerous problems for America’s magnates was the consumption of the average citizen. Many only purchased what they really needed, a behaviour which moguls wanted to change. The Wall Street banker Paul Mazur summarised this in a particularly straightforward manner: ‘We must shift America from a needs to a desires culture’, he wrote in 1927 in the Harvard Business Review. ‘People must be trained to desire, to want new things even before the old have been entirely consumed.’

https://www.historytoday.com/miscellanies/original-influencer

https://www.npr.org/2005/04/22/4612464/freuds-nephew-and-the-origins-of-public-relations

https://theconversation.com/the-manipulation-of-the-american-mind-edward-bernays-and-the-birth-of-public-relations-44393

[–] Rhaedas@fedia.io 12 points 2 weeks ago

Economy goes brrr. He needs a special circle of hell. And perhaps if not him it would have been someone else, but he was the one who brought upon consumerism, planned obsolescence, and the whole "keeping up with the Jones".

[–] Mr_Blott@feddit.uk 10 points 2 weeks ago

Christ on a bike, imagine finding out Goebbels used your methods to murder millions, and you still didn't realise that you're a cunt 😬

[–] OutlierBlue@lemmy.ca 1 points 1 week ago

Very interesting reads, thanks. I knew some of it but wow...