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I'm surprised it can be sold in stores alongside regular milk. Raw milk doesn't last long because of the lack of pasteurization, the logistics of constant replacement due to the lack of shelf time is insane. There's no way places can be making money simply due to product loss as it goes bad before being sold.
Unless the farms selling it to the stores are lying about expiration dates due to lack of adequate regulations.
Maybe they end up selling enough. I wonder the same thing about the snowfox sushi sold in grocery stores. They have a shelf life of 1 day and the shelves are always full even before the store closes. They can either break even or they are running at a high loss.
Also, I don’t know if the raw milk is sold in regular grocery stores. I have never seen one.
The sushi I see sold in the stores near me is usually restocked a few times during the day since they keep smaller quantities on hand, usually early morning, late morning and late afternoon, to get people for breakfast, lunch, and dinner.
I also think it's a pretty high margin food. You usually just need a little veggies and some rice, and optionally a pretty small amount of fish for the price you pay.
One person can then prepare two or three rolls at once in a couple of minutes.
It's not great sushi usually, but it's at least better than the majority of grab and go foods.