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Comcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freeze (www.adweek.com)

submitted 6 days ago by Sunshine@lemmy.ca to c/technology@lemmy.world

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[–] Tehhund@lemmy.world 23 points 6 days ago

Did anyone read the article? Besides the top 2, these amounts are paltry:

Data by MediaRadar showed that Comcast, which spent less than $1.5 million on X this year, was followed by Warner Bros. Discovery at $1.1 million, whose ads are supporting theatrical releases of movies, and Disney at under $550,000. Lionsgate spent less than $230,000, while IBM allocated under $2,000.

That's embarrassing.