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Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago
(www.techspot.com)
this post was submitted on 30 Oct 2023
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There's colloquial use, what you're talking about, and then there's the actual branding on the product and the marketing. Only the company with the trademark can use the trademarked work on the product and in their marketing.