The truth is, it’s getting harder to describe the extent to which a meaningful percentage of Americans have dissociated from reality. As Hurricane Milton churned across the Gulf of Mexico last night, I saw an onslaught of outright conspiracy theorizing and utter nonsense racking up millions of views across the internet. The posts would be laughable if they weren’t taken by many people as gospel. Among them: Infowars’ Alex Jones, who claimed that Hurricanes Milton and Helene were “weather weapons” unleashed on the East Coast by the U.S. government, and “truth seeker” accounts on X that posted photos of condensation trails in the sky to baselessly allege that the government was “spraying Florida ahead of Hurricane Milton” in order to ensure maximum rainfall, “just like they did over Asheville!”
As Milton made landfall, causing a series of tornados, a verified account on X reposted a TikTok video of a massive funnel cloud with the caption “WHAT IS HAPPENING TO FLORIDA?!” The clip, which was eventually removed but had been viewed 662,000 times as of yesterday evening, turned out to be from a video of a CGI tornado that was originally published months ago. Scrolling through these platforms, watching them fill with false information, harebrained theories, and doctored images—all while panicked residents boarded up their houses, struggled to evacuate, and prayed that their worldly possessions wouldn’t be obliterated overnight—offered a portrait of American discourse almost too bleak to reckon with head-on.
Even in a decade marred by online grifters, shameless politicians, and an alternative right-wing-media complex pushing anti-science fringe theories, the events of the past few weeks stand out for their depravity and nihilism. As two catastrophic storms upended American cities, a patchwork network of influencers and fake-news peddlers have done their best to sow distrust, stoke resentment, and interfere with relief efforts. But this is more than just a misinformation crisis. To watch as real information is overwhelmed by crank theories and public servants battle death threats is to confront two alarming facts: first, that a durable ecosystem exists to ensconce citizens in an alternate reality, and second, that the people consuming and amplifying those lies are not helpless dupes but willing participants...
... “The primary use of ‘misinformation’ is not to change the beliefs of other people at all. Instead, the vast majority of misinformation is offered as a service for people to maintain their beliefs in face of overwhelming evidence to the contrary”...
... As one dispirited meteorologist wrote on X this week, “Murdering meteorologists won’t stop hurricanes.” She followed with: “I can’t believe I just had to type that”...
Personally I think the best bet is to rule that you cannot have rules in terms of content serving. When serving up content your allowed algorithms are: New, Popular (within whatever time range you want), Subscribed, and has tags that match stuff you already watch. Thats it. Back to early 2000s social media filtering where there wasn't an active effort to force feed people the most 'engaging' content possible.