this post was submitted on 02 Oct 2024
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Well I wouldn't say it's important, because it doesn't change anything
I would definitely say it's a waste of money to buy their bad games. They deserve to fail. I'm not happy about it, because I want good games, not for IP to be stretched so far I no longer care about it
But it's important to understand that AAA gaming is an oligopoly and not buying their games won't change that. It will not improve gaming. Ubisoft will close another dozen studios, buy 13 more, and learn all the wrong lessons (see current situation)
"Voting with your wallet" does not give you any control, just like recycling does not save the planet. It's a myth to redirect our attention
Structural problems can only be solved structurally.
You seem to be mad that this doesn't give you instant results. It's about the long term and sending a message.
Plus, what would be the alternative? What is this magical instant fix of the industry that you haven't told anybody?
That's not what I'm mad about. I'm mad that it won't ever work - Ubisoft isn't trying to figure out why their games are failing, they're trying to figure out how to keep the stock price projections up
Hence this article, which is signaling to wall Street "we're going to make layoffs and hire cheaper, less experienced people". They'll probably do it by closing studios and buying up new ones - that's pretty much their standard operating procedure. They buy up a studio, take their IP to add to the pile, then turn it into a formula and churn out games until the players lose interest in the IP
What's the problem? They're too damn big. What's the solution? Block them from acquiring more studios and they'll die without leaving a swath of destruction on the way down. Ideally split them up. Do the same with Microsoft and EA, and we could save the gaming industry overnight (granted, more like over the course of a few years)
Voting with your wallet doesn't work because to the leadership of a Corp, sales aren't what matters. Stock price matters, which is only tentatively linked to how profitable the company is, which is only tentatively linked to the quality of their products