this post was submitted on 02 Oct 2024
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Production is ending on the HoloLens 2 headset, with no sign of a replacement. In totally unrelated news, MSFT stock dropped 2.23% in a day, bringing the weekly average down to 1.63%, with an asking price at $420.69 after close.

Microsoft has now teamed up with Anduril Industries, the military tech company started by Oculus VR founder Palmer Luckey, to improve its IVAS mixed reality headsets used by the US Army. Microsoft’s initial IVAS headset, based on HoloLens technology, first went into trials in 2021 and includes integrated thermal and night vision imaging sensors in a heads-up display.

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[–] phoneymouse@lemmy.world 93 points 1 month ago (10 children)

Microsoft will under invest in the space and then panic when someone releases a viable product.

[–] Buffalox@lemmy.world 9 points 1 month ago* (last edited 1 month ago) (2 children)

For major markets that's actually rare, and usually not even because they under invested, they just didn't quite get it.
Their actually successful strategy is to make an inferior product, sell it slightly cheaper, undermine the competition, then achieve near monopoly.
But your comment is of course funnier. 😋

[–] chaosCruiser 7 points 1 month ago

They can also leverage the ecosystem effect. If it’s well integrated with some enterprise products, companies might buy it anyway.

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