The move embodies how ads are a growing and virtually inescapable part of the TV-viewing experience—even when you're not watching anything.
As you might have expected, LG didn’t make a big, splashy announcement to consumers or LG TV owners about this new ad format. Instead, and ostensibly strategically, the September 5 announcement was made to advertisers. LG appears to know that screensaver ads aren't a feature that excites users. Still, it and many other TV makers are happy to shove ads into the software of already-purchased devices.
LG TV owners may have already spotted the ads or learned about them via FlatpanelsHD, which today reported seeing a full-screen ad on the screensaver for LG's latest flagship TV, the G4. “The ad appeared before the conventional screensaver kicks in," per the website, “and was localized to the region the TV was set to.”
LG has put these ads on by default, according to FlatpanelsHD, but you can disable them in the TVs' settings. Still, the introduction of ads during a screensaver, shown during a pause in TV viewing that some TVs use as an opportunity to show art or personal photos that amplify the space, illustrates the high priority that ad dollars and tracking have among today’s TVs—even new top-of-the-line ones.
The addition of screensaver ads that users can disable may sound like a comparatively smaller disruption as far as TV operating system (OS) ads go. But the incorporation of new ad formats into TV OSes' various nooks and crannies is a slippery slope. Some TV brands are even centered more on ads than selling hardware. Unfortunately, it’s up to OS operators and TV OEMs to decide where the line is, including for already-purchased TVs. User and advertiser interests don’t always align, making TV streaming platforms without third-party ads, such as Apple TV, increasingly scarce gems.
What kind of tv? For webos it’s potentially a bit complicated but also potentially stupid easy depending on which version of webos your tv has
https://www.webosbrew.org/rooting/
I would strongly suggest avoiding nvm even if it’s supported unless you’re very comfortable with hardware hacks. The others are all software and fairly easy to do if you’re capable with following instructions. The most recent, dejavuln, is fairly simple but can be a bit finicky (you may have to try a bunch of times) but lg is also rolling out patches for it so if your tv is updated you may be out of luck. It’s hard to say because the patches aren’t rolled out unilaterally. Webos is a bit confusing and there are many “branches” that all have similar features but wildly different numbering. If your tv is patched block updates by either disconnecting from the internet or blocking the above sites in your router and watch the webos homebrew discord (linked on that site). There are people actively researching new exploits and if one pops up it’ll be discussed in the discord first (and if it’s a big deal, like they expect it to be patched, they usually ping everyone to let them know to do it asap)