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YouTube is Losing The War Against Adblockers (www.howtogeek.com)

submitted 3 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

464 comments fedilink hide all child comments

YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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[–] Vespair@lemm.ee 41 points 3 months ago (2 children)

If they kept the ads to 10-15 seconds at the start of a video and didn't interrupt my videos for them, I would never use an adblock on Youtube (i'll even give them an allowance for one 10 second ad interruption for every hour in the case of super long videos). But for as long as they keep trying to squeeze every goddamn penny out of me that they can, I will fight back and do everything in my power to prevent them from being allowed even a single ad impression off me.

I'm not unreasonable, but I refuse to accept unreasonable offers.

[–] ToxicWaste@lemm.ee 10 points 3 months ago (1 children)

that mentality is probably what most ppl started with. however, youtube burnt quite a lot of bridges. i would assume, that many ppl, just like me, wont do the 3 clicks to disable adblock for youtube.

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

[–] Vespair@lemm.ee 8 points 3 months ago

Fair and I agree. I should have stated it in the past tense because what I really meant is exactly what you stated - that I wouldn't have brought the adblock to Youtube had they not gone nuclear assault in their ad approach and made the choice unreasonable, now I am unwilling to engage with them honestly without ENORMOUS, HERUCLEAN efforts towards rehabilitation on their part.

Cheers.

[–] JasonDJ@lemmy.zip 5 points 3 months ago (2 children)

Do they give the creators any control over where the ad breaks are? Seems like they just get thrown in all willy-nilly, too often and in the middle of sentences.

[–] Evilcoleslaw@lemmy.world 4 points 3 months ago* (last edited 3 months ago)

They get some control but it depends on the content how exactly it works. I think for normal videos they get a say right from the start where the breaks are. But I know one guy who does YT and he live streams and has to clean up every VOD because they just randomly pepper ads all throughout.

[–] Vespair@lemm.ee 3 points 3 months ago

Hopefully somebody who actually makes monetized Youtube videos will join the conversation to answer that one, as I'm not certain. I'm a pretty active Youtube watcher and fairly savvy on the culture, so from what I've gleaned I believe there is some control given to creators but I believe it is somewhat limited. For example if you watch the Sorted channel (a UK-based food channel) with ads on, they seem to pretty consistently happen at small scene transitions, which leads me to believe the Sorted team is doing their part to strategically place them.