this post was submitted on 19 Aug 2024
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Procreate takes a stand against generative AI, vows to never incorporate the tech into its products | TechCrunch (techcrunch.com)
submitted 11 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world
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Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform. 

Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”

Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.

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[–] MossyFeathers@pawb.social 5 points 11 months ago

I think that's kinda comparing apples to oranges. Krita is FOSS, and FOSS developers can be just as affected by community pressure as proprietary developers; possibly moreso. I dunno the circumstances around Krita's decision to walk back and include AI, but I speculate it may have come from community pressure. Procreate isn't FOSS so the community has a much harder time forcing their hand (the community can't exactly fork the code and push everyone to migrate to a pro-AI version of Procreate). The other side of this, however, is that as proprietary developers, they feel more pressure from money.

My prediction is that they'll stick to this as long as it's profitable. If they break away from it then it's either because the CEO was replaced with a more profit-hungry CEO, they're no longer profitable and they believe adding AI would fix that, or they believe they've found a use for AI that wouldn't sacrifice creativity.