Firefox

18633 readers

10 users here now

A place to discuss the news and latest developments on the open-source browser Firefox

founded 5 years ago

MODERATORS

k_o_t@lemmy.ml

EFF Says Mozilla's PPA is better than Google's Solution (www.fastcompany.com)

submitted 6 months ago* (last edited 6 months ago) by astro_ray@lemdro.id to c/firefox@lemmy.ml

71 comments fedilink hide all child comments

Mozilla’s system only measures the success rate of ads—it doesn’t help companies target those ads—and it’s less susceptible to abuse, EFF’s Lena Cohen told @FastCompany@flipboard.com. “It’s much more privacy-preserving than Google’s version of the same feature.”

https://mastodon.social/@eff/112922761259324925

Privacy experts say the new toggle is mostly harmless, but Firefox users saw it as a betrayal.

“They made this technology for advertisers, specifically,” says Jonah Aragon, founder of the Privacy Guides website. “There’s no direct benefit to the user in creating this. It’s software that only serves a party other than the user.”

you are viewing a single comment's thread
view the rest of the comments

[–] pennomi@lemmy.world 1 points 6 months ago

Yeah it couldn’t happen overnight. I feel like ad blocking is a better solution to invest in up until that point however. We don’t need to enable advertisers.