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this post was submitted on 15 Oct 2023
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Technology
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Part of the reason YouTubers have 3rd party sponsor spots is because viewer an blocking makes their Adsense revenue unreliable.
YouTube premium helps address that for creators.
It wouldn't surprise me if some sponsors already demand viewership data to know how many people are skipping baked-in sponsor spots and uses that to pay creators less.
Finding more ways to avoid compensating creators isn't going to make the situation better.