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Microsoft has gone too far: including a Game Pass ad in the Settings app ushers in a whole new age of ridiculous over-advertising (www.techradar.com)

submitted 5 months ago by lemmee_in@lemm.ee to c/technology@lemmy.world

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Windows 11 is getting out of hand with its push for advertisments, frankly - remember the recent full-screen pop-up to persuade users to install Edge or other Microsoft services? Then another advertisment was placed in the Start menu, and now Microsoft has finally worn my temper thin - with a new Game Pass ad coming to the Settings app.

This will likely arrive in the July update for Windows 11, or at least it’s almost certain to do so. It was present in the latest preview update Microsoft just released for the OS (and quickly paused due to a bug, but that’s another story). It’s also worth noting that the ad has been present in earlier test versions of Windows 11.

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[–] notanaltaccount@lemmy.world 7 points 5 months ago* (last edited 5 months ago)

Windows is selling data from what you do and making money and you just aren't noticing the ads are tailored to you.

It's the type of thing that seems harmless, unless you are a woman searching for an abortion provider and Microsoft sells that, and then an ultra-right wing religious majority comes to power and decides to retroactively put to death all women who have had an abortion and use that data to put you to death.

This surveilance mechanism is mostly harmless... until one day it's not.