this post was submitted on 29 Jun 2024
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It's a way for them to have their cake and eat it too.
They use the desire of people to buy something they want and think they did a good thing at the same time, while the business will just take that money to donate to a non-profit (helping their public image) while writing off a part of it on their tax records (helping their bottom line).
They're not doing this from the bottom of their heart, it's just a cost of doing business for gaining some PR karma.