this post was submitted on 13 Oct 2023
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T-Mobile switches users to pricier plans and tells them it’s not a price hike (arstechnica.com)
submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world
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T-Mobile switches users to pricier plans and tells them it’s not a price hike::T-Mobile: "We are not raising the price... we are moving you to a newer plan."

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[–] foyrkopp@lemmy.world 4 points 1 year ago

There is a plausible economic incentive to do this:

Reputation.

This happens less in markets with few, big sellers and lots of customers locked into long-term contracts (like ISPs), but it does happen occasionally in high competition markets where customers can take their business elsewhere easily.

Restaurants are a good example - where I live, a host might hand out a round of after-meal shots on the house to encourage a big table of uncomplicated guests to come again.