this post was submitted on 25 Jun 2024
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That'd be advertising, and by a mile.
Through search. They make a ton with ads on the search page, sponsored links, etc.
I'm pretty sure their ad revenue from their own pages is a tiny fraction of their overall advertising revenue... They basically own the advertising market online, almost anywhere you see ads googie is getting a cut
This source seems to indicate that's not the case:
So, 57% from search, and only 10% from ads on non-Google pages.