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Supermarket coffee marketing is getting… intense (rblind.com)

submitted 5 months ago by MostlyBlindGamer@rblind.com to c/coffee@lemmy.world

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With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.

Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.

I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.

How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?

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[–] bigmclargehuge@lemmy.world 8 points 5 months ago (2 children)

Is 100% robusta a bad thing? I tried a robusta on a whim and loved it to the point I don't brew arabica at home. Is this some sort of feaux pas?

[–] MostlyBlindGamer@rblind.com 9 points 5 months ago

Bad? Who’s to say. Specialty coffee is 100% Arabica and Arabica is more expensive to source, so, regardless of preference, I’m surprised by “100% the cheap stuff” marketing.

[–] fritobugger2017@lemmy.world 0 points 5 months ago

The specialty robusta niche is growing since it is easier to grow. I've not tried any of it yet.