Technology
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It may not be a scam per se, but it certainly is a misnomer at this point... it's one of those words (like "enterprise" or "pro") that have been appropriated by marketing and devoided of any meaning. AI as a word will gradually die while people gradually realize it doesn't mean anything. Marketing consumes words (and people too).
AI does mean something, but it’s quite disappointing.
Even mundane algorithms like A* pathfinding are technically under the umbrella of Artificial Intelligence. However the public’s perception of what AI means constantly shifts to be “whatever computers can’t do today”.
"AI is whatever hasn't been done yet."
While pro has been misused a lot, I feel like it still has it's original meaning at least with people, if not in marketing. That is, that if you're a pro, you're earning money doing the thing.