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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] 0Xero0@lemmy.world 3 points 5 months ago (2 children)

Didn't they roll out Manifest V3 to counter ad blockers already? The hell happened to that?

[–] Iloveyurianime@ani.social 11 points 5 months ago

In order to fuck with everyone that is using browsers with built in ad blocking like brave and opera and people using firefox with ublock origin and custom clients

[–] zzx@lemmy.world 9 points 5 months ago

Different set of ideas. Plus, manifest V3 only cages chrome users. Firefox users never had to deal with that dumb bullshit