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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] skulblaka@startrek.website 22 points 5 months ago (2 children)

We're about to have a great big shattering of the internet and I'm all for it. Collating the pieces will be a pain in the ass for a couple years but some handful of nerds out there blessed by the spirit of Ritchie will create a tool for it, and what's left of our world will be a better place for it.

[–] Leg@lemmy.world 8 points 5 months ago (1 children)

This one's on my bingo card.

[–] mjhelto@lemm.ee 4 points 5 months ago

Question, if a square on your bingo card is titled, "collapse of society," can I still use it for this?

[–] Moorshou@lemmy.zip 3 points 5 months ago* (last edited 5 months ago)

I've been just recommending Lemmy out there as the new internet, which us what this feels like to me, IS like the old internet again!