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submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] dvdnet62@feddit.nl 51 points 5 months ago (2 children)

[–] FinalRemix@lemmy.world 23 points 5 months ago* (last edited 5 months ago)

what a time to be alive...

[–] Stupidmanager@lemmy.world 18 points 5 months ago (1 children)

Ha, nope. But i see I’m not alone. There is hope dear people.

[–] Rentlar@lemmy.ca 2 points 5 months ago

Youtube 2026: you are no longer allowed to skip ahead in videos in order to blend the video and ad "experience" together.