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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] cybersandwich@lemmy.world 10 points 5 months ago (2 children)

As much as I hate that prime added ads to a paid service (absolute horse shit), the way they've implemented it so far is one of the better methods. They'll do a single ad at the beginning that's like "this show is brought to you uninterrupted by Samsung". Then no more ads until the next episode.

YouTube is trash with it.

[–] KairuByte@lemmy.dbzer0.com 16 points 5 months ago (1 children)

For now. That’s how YouTube was originally too, and ad free before that.

[–] InternetUser2012@midwest.social 9 points 5 months ago

You're ok with paying to watch ads? Hard pass for me.