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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] Max_P@lemmy.max-p.me 6 points 5 months ago (1 children)

That could also make them okay with those existing, since they'll now play ads. Third party clients wouldn't be such a threat anymore to their bottomline, and people can get the privacy benefits of going through those proxies.

[–] doodledup@lemmy.world 2 points 5 months ago

people can get the privacy benefits of going through those proxies.

Exactly. This is why it will still be a threat to data hungry Google.