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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 5 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] 9point6@lemmy.world 18 points 5 months ago* (last edited 5 months ago) (1 children)

Well I don't know about the Reddit stuff not mattering—I occasionally still check on it for a couple of niche communities and the Reddit I used to enjoy has basically died, it's like the place is filled with angry idiots now. Those people were always there before but usually buried under a load of downvotes where you could mostly ignore them; they now seem to be a majority of those left contributing over there.

They killed the golden goose in scaring off enough of the people contributing most interesting posts and comments (who were doing it entirely for free!) that the lunatics have taken over and shat on everything

[–] Pips@lemmy.sdf.org 7 points 5 months ago

Everyone I've spoken to about it has noted that it's become a very different place. I'll still use it for reviews and getting tips for serious things like privacy and some basic DIY. But a lot of that advice will be obsolete in a couple years and very few people are replenishing it. Who's going to give a shit about the best home theater setups of 2023 in two years?