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United Airlines passengers to see targeted ads on seat-back screens (www.cbsnews.com)

submitted 5 months ago by Wilshire@lemmy.world to c/technology@lemmy.world

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[–] wavebeam@lemmy.world 22 points 5 months ago (3 children)

i read the article and it didn't seem to state. how will they target me? using the personal info I'm required to give them to book my flight? the origin and destinations and seat location? these are entirely different kinds of metrics. one is far more invasive. and is it tying into larger models they've purchased from like google or something? this is stupid and i hate it.

[–] fuzzzerd@programming.dev 18 points 5 months ago (1 children)

Until proven otherwise, I'd assume the worst. They know your identity to travel, and they link it with profiles from all the major ad networks.

[–] r0ertel@lemmy.world 8 points 5 months ago

I think you're spot on. In addition to needing to hand over your passport or state ID, your credit card, your email and phone number, what else would they need to target you?

Imagine if you're using your airline branded credit card to get free miles or a seat upgrade and they know all your purchase history.

[–] You999@sh.itjust.works 5 points 5 months ago (2 children)

Does united use the same in flight entertainment system as Delta? If united does they are probably tracking you using the facial detection camera on the seats.

[–] wavebeam@lemmy.world 3 points 5 months ago

I highly doubt that, the compute on these tablets is straight trash.

[–] Celestus@lemm.ee 2 points 5 months ago (1 children)

That is a proximity sensor. It allows the touch buttons on the bezel to light up when your hand approaches

[–] You999@sh.itjust.works 8 points 5 months ago (1 children)

No it's actually a facial recognition camera...

https://gizmodo.com/united-and-delta-cover-their-seatback-cameras-in-bid-to-1834381804

https://www.bizjournals.com/atlanta/news/2019/02/26/some-delta-flights-have-cameras-in-seat-back.html

https://www.dallasnews.com/business/local-companies/2019/02/24/american-delta-and-united-swear-they-ve-never-used-those-seatback-cameras-staring-at-you/

https://www.usatoday.com/story/travel/news/2019/03/01/some-airlines-have-cameras-installed-back-passengers-seats/3022742002/

[–] Celestus@lemm.ee 1 points 5 months ago

Interesting. I guess it does both

[–] glitches_brew@lemmy.world 1 points 5 months ago

Could be monitoring in flight wifi. I have no idea.