Technology

59666 readers

2626 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

224

Google’s AI search results are already getting ads (www.theverge.com)

submitted 6 months ago by return2ozma@lemmy.world to c/technology@lemmy.world

21 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] lvxferre@mander.xyz 32 points 6 months ago (1 children)

LLMs can't even distinguish properly between a fruit with green flesh and red skin vs. green skin and red flesh, and you expect them to distinguish between ads and content?

[–] kratoz29@lemm.ee 33 points 6 months ago (1 children)

The ad is the content, from Google's viewpoint.

[–] lvxferre@mander.xyz 6 points 6 months ago* (last edited 6 months ago) (1 children)

My guess is that the ads in question are not the ones that Google wants, but rather LLMO (like SEO cancer, except for LLM results).

But yes, if someone paid Google enough, their ad "magically" becomes content, no disagreement.

[–] ricdeh@lemmy.world 2 points 6 months ago (1 children)

Read the article, the ads are part of Google programmes/partnerships with advertisers and are meant to present buyable products that are supposedly relevant to the user's query.

[–] lvxferre@mander.xyz 2 points 6 months ago

I read the article. My point is that the ads won't be just the ones that the article describes, and clearly separated from the content; eventually they'll become part of the content.