this post was submitted on 15 May 2024
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Programmer Humor

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What it's like to be a developer in 2024 (sopuli.xyz)
submitted 6 months ago by Sibbo@sopuli.xyz to c/programmer_humor@programming.dev
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[–] dan@upvote.au 3 points 6 months ago

Some of the ads are charged by CPM (cost per 1000 impressions), meaning Google get paid just because people see the ads. That's similar to how ads in traditional media are billed - TV, billboards, newspapers, etc.

Not all ads use CPM though. Some use CPC (cost per click) and some use CPA (cost per action).