this post was submitted on 14 May 2024
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Mark my words: I think it’s making a bit of a comeback given Google’s enshittification. They’ve also been acquiring ISP email services and showing other signs of growth. I wouldn’t be surprised if it re-appears as an IPO in the next few years.
All search engines suffer from enshittification because the web at large does. Switching search engines won't help escape it, Google's results are getting worse because the internet as a whole is. Bing's and DuckDuckGo's results are just as bad. And unless someone comes up with a reliable way of filtering AI generated SEO crap from searches, it's only going to get worse.