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'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' (www.pcgamer.com)

submitted 7 months ago by ylai@lemmy.ml to c/gaming@lemmy.ml

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[–] Moonguide@lemmy.ml 32 points 7 months ago (1 children)

I work in the industry, and yeah. Before, marketing was based on utility. "Buy this because it can do this and this and that", basically marketing how effective or what it can actually do for you. Around the 50s (in the US) marketing changed to be based around lifestyle. "Buy this so you can be this". Now nearly all ads appeal to emotion instead of reason, and it is very effective.

Researching about what a product offers is so much harder than just buying on a whim because the ads and the product are colorful.

You can see this change in old (really old) newspapers. Ad spreads were chock full of text about features. Now 3/4ths of the ads are an image of a happy woman if marketed for gals, or a stoic muscly man if marketed for guys.

Gives me the ick.

[–] mindbleach@sh.itjust.works 4 points 7 months ago (1 children)

Limbic capitalism. The product will make you happy. Only the product will make you happy.

[–] gravitas_deficiency@sh.itjust.works 1 points 7 months ago (1 children)

The act of purchasing the product will make you happy.

Subscribe now to receive happiness for a monthly subscription fee of $14.99. Or, save 18% by paying $149.99 for the whole year!

[–] mindbleach@sh.itjust.works 1 points 7 months ago

THX 1138 gets home and throws out the widget.