this post was submitted on 25 Apr 2024
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Reddit, AI spam bots explore new ways to show ads in your feed

#For sale: Ads that look like legit Reddit user posts

"We highly recommend only mentioning the brand name of your product since mentioning links in posts makes the post more likely to be reported as spam and hidden. We find that humans don't usually type out full URLs in natural conversation and plus, most Internet users are happy to do a quick Google Search," ReplyGuy's website reads.

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[–] homesweethomeMrL@lemmy.world 133 points 7 months ago (9 children)

“With Dynamic Product Ads, brands can tap into the rich, high-intent product conversations that people come to Reddit for," Reddit EVP of Business Marketing and Growth Jim Squires said in a statement.

Gross.

[–] AdamBomb@lemmy.sdf.org 116 points 7 months ago (1 children)

Jfc people came to Reddit because up until now they were getting replies from real people with that have no financial interest in the outcome. This completely subverts everything people valued about Reddit. This fucking guy.

[–] slaacaa@lemmy.world 9 points 7 months ago* (last edited 7 months ago) (2 children)

Yes, but by completely destroying that they can make the line go up for 2 quarters, so worth it. Also, corpos would actually prefer users not having access to these discussion spaces and the free information they provide, so you would have to rely on overSEOd shit content and ads. I hate what the internet has become

[–] AdamBomb@lemmy.sdf.org 1 points 7 months ago

All true, and I hate it too

[–] AutistoMephisto@lemmy.world 1 points 6 months ago

They think that the entire reason the Internet exists is to sell things. To make you want to buy things. And if you tell them it's not, they laugh.

[–] _number8_@lemmy.world 54 points 7 months ago

rich, high-intent product conversations

these people make me so fucking sick i cannot

i cannot believe this site i spent so many sad years posting on in high school, with pure heart, posting purely out of a desire for interesting interactions and the potential to make insightful, peer-reviewed contributions that others could enjoy, has turned into such fucking dead-eyed garbage.

[–] Fedizen@lemmy.world 23 points 7 months ago

"how do we turn our users into money"

[–] Entropywins@lemmy.world 23 points 7 months ago

It makes me so mad...it's like a company butting into a conversation me and a friend are having in person.

[–] AutistoMephisto@lemmy.world 14 points 7 months ago* (last edited 7 months ago) (2 children)

What research is telling them that people come to Reddit to talk to corporations about products? Where was the survey? And what the fuck is a "high-intent product conversation"? These people are making shit up.

Edit: so, I looked up what a "high intent product conversation" is, and this is the answer I got.

A high-intent product conversation is a conversation with a customer who is actively looking for a solution to a problem or desire and is ready to purchase. High-intent customers are more likely to convert into customers than low-intent customers, who are just browsing or exploring.

So this man really thinks that people come to Reddit looking for shit to buy, because we have problems and desires and they want companies on Reddit to be right there hawking their snake oil cures to all our little problems via their AI marketing reps?

Where did he get that idea? Did he ask actual Reddit users? Was a survey mailed out? What was the sample size? What were the questions on the survey? Did they do a focus group?

[–] Screamium@lemmy.world 17 points 7 months ago (3 children)

I remember seeing threads like "What was the best purchase that you made for under 100" or some variation every once in a while. I'm sure those got corpo eyes real interested if they weren't advertising in them already.

[–] Black_Gulaman@lemmy.dbzer0.com 8 points 7 months ago (1 children)

also remember the ineeeedit sub? they initially nuked it due to companies using it to secretly sell products then reddit realized they themselves can do it.

[–] AutistoMephisto@lemmy.world 5 points 7 months ago

See Also: r/thisiswhyimbroke

[–] driving_crooner@lemmy.eco.br 5 points 7 months ago

Oh look, another what "bought for life" thread.

[–] AutistoMephisto@lemmy.world 4 points 7 months ago

So they started by making polls and surveys not obvious? That makes sense. If people know that a survey is a survey, especially on a site like Reddit, the users will tell each other and attempt to fuck with the results

[–] argentcorvid@midwest.social 3 points 7 months ago

Yeah, that's marketing for you.

[–] slaacaa@lemmy.world 9 points 7 months ago

Based on that quote, AI might have already taken over the leadership also

[–] HelloHotel@lemmy.world 1 points 7 months ago* (last edited 7 months ago)

Yes, because insert smoking company name here are all having an intense beutiful pipedream relationship with the nice folks at those pro-smoking subreddits.

hey, this is a joke btw

[–] laxe@lemmy.world 1 points 7 months ago

Full of corporate speak BS